Firstborn is all about pure, competition grade urethane skateboard wheels.
A super high quality 52D formulation developed for serious skaters and perfected with feedback from the most demanding skateboard Pros.

Take this material and manufacture it on a state-of-the-art hot cast system and we create the ultimate skateboard wheels. The surefire way to know that we speak the truth…try our skateboard wheels!
The skateboard Pros have been riding them for over 5 years, just under different names.
So, whether it is under our Firstborn or private labels, we use the tightest manufacturing specs, the harshest quality control and the most skilled labor you will find in North America. No lies.

Try them and see the difference in your ride.